Our mission is to have a positive influence on our culture while enhancing individual appearance. PRYD isn’t just clothing, it’s a movement!
PRYD Productions Inc. was established in 1999 and launched to the street wear market to provide an authentic meaning as well as a creative design. The founder, James R. Lumsden III, had a vision to have a clothing brand that would impact the world. PRYD reflects the lifestyle of those that DREAM big, HUSTLE hard, and PARLAY to the fullest!
The motto: “Dream, Hustle, Parlay”; embodies the passion and essence of the PRYD consumer. Each ardor is an expression of the struggle to the top in the life of a champion. We seek to represent our brand and community through innovative design and our commitment to the ever changing needs of contemporary urban culture. The evolution of a dream is a reflection of these three axioms; dream, hustle and parlay. Therefore we have segmented our product line into three collections; mirroring the wrestle of success, the character required to keep us there and endeavoring to make our product accessible to our consumer by creating affordable pricing for every household.
